November 2010
3 posts
How to turn your marketing expense into an...
When you tell people you are in marketing or a related field these days, the knee jerk response seems to be “must be tough, it’s usually the first thing to go in a recession”. Like marketing is something to do with vanity, a self indulgent exercise that we take up when there’s loads of funds slooshing around. The problem is, for some companies who have experienced a degree...
“Some of the dumbest people I know, know everything”
– William Forbes
2 tags
Word of mouth marketing
Word of mouth recommendation was always said to be the best form of publicity. But, when building a business it was just too slow.
Now that has all changed, word of mouth travels faster than any other form of marketing. Online forums and social networks such as Facebook can make or break reputations.
Disgruntled customers now have the perfect outlet to vent their frustrations - the Internet.
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