Word of mouth marketing
Word of mouth recommendation was always said to be the best form of publicity. But, when building a business it was just too slow.
Now that has all changed, word of mouth travels faster than any other form of marketing. Online forums and social networks such as Facebook can make or break reputations.
Disgruntled customers now have the perfect outlet to vent their frustrations - the Internet.
This is another reason why the behaviour of a company has now climbed up the marketing mix list.
It’s a shame that it’s mainly the smaller creative and innovative businesses that are embracing this concept, whilst many of the big corporates still don’t get it.
Marketing has changed. The fundamentals remain the same, but the techniques and technology are different.
clientsfromhell